Communications strategy and change management – including implementation, analysis, and stakeholder management
Online and digital – website restructure and creation of content, content management system planning, advising on iPad/iPhone app production and design
Print – editing and writing fact sheets and articles for in-house or B2B publications
Multimedia – scripting, production and direction of short films and podcasts
Face to face – speech writing, conference programme planning and speaker liaison
Branwen has held numerous senior communications and PR roles that bridge academic organisations, government, publicly listed companies and NGOs.
In her four years as a consultant to AstraZeneca Australia (AZA), Branwen worked on a variety of business projects that encompassed company restructuring, new sales initiatives, and internal communication channels. Branwen ran the development of a digital technology initiative to improve internal communications and was the Australia/New Zealand project lead on a AZ/MedImmune global project team for implementation of a new social intranet. As part of the communications team, she rolled out new corporate branding and planned and prepared conference material for the company directors. Branwen was also contracted as a medical writer by the respiratory, oncology, and anti-infectives divisions.
Her STEMM network, biomedical knowledge and digital understanding has led to her advising a startup business that is part of PWC’s 21st Century Minds (21CM) programme and being employed as a research translation and innovation consultant to global science publishing house Springer Nature, for whom she has been writing since 2009.
As communications manager at the Garvan Institute of Medical Research, Branwen delivered brand consistency across scientific and marketing materials, launched a new website and internal communication channel, produced several annual reports and attracted international media coverage of the institute’s research. Prior to that, she spent several years in London where she worked at the UK’s Science Media Centre; as a conference organiser for the Centre for Defence Studies at King’s College London; and as Head of Communications for the Coalition for Medical Progress (now amalgamated with RDS and rebranded as Understanding Animal Research (UAR)).
Branwen’s articles have appeared in: Nature, Nature Index and Nature Medicine, ABC News in Science, Cosmos, Sydney Morning Herald, BBC News online, Australian Doctor, Australian Medicine, Trends in Neurosciences, New Scientist, Today’s Life Sciences, Australasian Science, Lab News, BioMedNet, The Scientist, and Newton.